Kraft has unveiled a TSA-friendly ranch travel kit after viral videos showed international visitors discovering America’s favorite dressing during the 2026 FIFA World Cup.
Over the past week, social media has been flooded with clips of tourists trying ranch for the first time while visiting the United States. The trend has generated millions of views, with many travelers joking about taking bottles of the dressing home as a souvenir.
The craze became so widespread that the TSA weighed in, reminding travelers that standard ranch bottles are considered liquids and subject to carry-on restrictions.
Now, Kraft is making it easier for fans to bring ranch home without running into issues at airport security.
Kraft launches TSA-compliant ranch kit
In a June 19 announcement, Kraft Sauces revealed its new “TSA-Compliant Ranch” kit, a limited-edition offering designed specifically for travelers.
The package includes a clear TSA-friendly quart-sized bag filled with Kraft Ranch packets, enough to make up the equivalent of a standard bottle of dressing and more. It also comes with a ranch bottle-inspired luggage tag.
“As millions visit the U.S. this month for soccer’s biggest stage, some will be leaving with souvenirs – and others with a ranch dressing obsession,” Kraft said in a statement.
The company said international travelers discovering ranch for the first time have generated millions of views across social media in the past week alone.
Kraft first teased the product on Instagram, writing: “Some visitors leave with souvenirs. Others leave with America’s favorite dressing.”
According to the company, fans can follow its Instagram account for more information on how to get their hands on the limited-edition kit.
The announcement comes shortly after the TSA addressed the viral trend, warning that a standard 16-ounce bottle of ranch exceeds carry-on liquid limits and cannot be brought through security checkpoints in hand luggage.
As visitors continue sharing their reactions to ranch online, Kraft’s latest promotion aims to ensure fans can take a taste of the trend home with them, even if it’s in packet form.
The ranch craze has quickly become one of the more unexpected talking points of the World Cup, prompting responses from both the TSA and now Kraft as brands look to capitalize on tourists’ newfound obsession with the dressing.
