Astralis CEO Jonas Gundersen told Pley.gg that his organization is moving away from the Danish culture as it looks to hire its first-ever foreign coach.
Since the organization was launched in 2016, the head coach role has been occupied exclusively by Danes.
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“We’re going international,” Gundersen said. “There’s something about the homogeneous culture of Denmark where I think we were a victim of our own success sometimes. So, we got complacent.
“So, I think we’re trying to rather than having a Danish culture led, I think we’d like to try a more international performance culture, but still keeping our Nordic roots and keeping Danes into that, right? So, I think it’s a bit of a shift of what we had before.”
