If you were looking closely at the front of Berlin International Gaming’s jerseys recently, get ready to see a shiny new logo taking center stage. German esports heavyweight BIG just announced that Razed is officially stepping in as the main partner for their Counter-Strike 2 squad.
This is a major move for the organization. The partnership spans international marketing, community activations, and prominent front-and-center shirt placement. If you love pro CS2 and behind-the-scenes player content, this collab is bringing plenty of interesting stuff to the server.
New Kits and Big Content Plans for the German Powerhouse
The core focus of this agreement is to spotlight the team’s Counter-Strike roster while expanding its global reach. CEO of BIG, Daniel Finkler, made it clear that the organization is thrilled to have Razed on board to break new ground in storytelling and content creation.
Rather than simply plastering a logo on a chest and calling it a day, both sides are cooking up a lineup of creative content formats. The idea is to showcase the players’ personalities outside high-stakes 1v3 clutch situations.
Expect to see more human moments, funny behind-the-scenes clips, and fun interactions that make the pros feel a little less like mechanical aim-bots and a lot more like relatable gamers.
Leveling Up the 130K Strong BIG CLUB
The partnership is not stopping at the tier-one pro team. Razed is also throwing its weight behind the BIG CLUB, which happens to be one of the absolute largest Counter-Strike hubs on FACEIT with over 130,000 active members.
Ethan Johnson, Head of Esports at Razed, pointed out that BIG boasts one of the most passionate fanbases in all of European esports. Supporting the grassroots community hub shows that Razed is looking to build deep roots within the CS scene rather than dropping in for a quick marketing campaign.
What Comes Next for the Partnership?
Both companies are framing this as the start of a long-term relationship. They already have several joint projects in development behind closed doors, with official reveals scheduled over the coming months.
If you want to keep an eye on what they drop next, keep your tabs open on BIG’s social channels. Between fresh jersey designs, community events, and new player content, the BIG CS2 ecosystem is getting a very nice boost heading into the next competitive season.
