Meta has introduced a new AI image generation feature that allows users to create AI images based on public Instagram profiles, provided they tag the account in their prompt.
The feature is part of Meta’s new Muse Image model, which launched through the company’s Meta Superintelligence Labs. It is integrated directly into Instagram and is rolling out to users in the US.
According to Meta, the feature lets users generate personalized images using public photos from Instagram accounts. The company says it can be used for things like event invitations, creative concepts, or other graphics by simply tagging a public username in a prompt.
How to stop Instagram from using your public posts for AI images
Public Instagram accounts are enabled for the feature by default, but users can disable it without making their account private.
Here’s how to opt out:
- Open the Instagram app.
- Tap your profile.
- Tap the three-line menu in the top right corner.
- Scroll down to “Sharing and reuse.”
- Open “Allow people to use your content on Instagram and with AI features on Meta.”
- Turn off the toggles for both Posts and Reels.
Instagram’s Help Center says that people “may be able to create content with your Instagram content using AI features at Meta” when an account is public and the default settings remain enabled.
The company also notes that changing these settings or switching an account to private only prevents future AI generations. Images that have already been created using a user’s content will not be removed.
Meta also says users will not receive notifications if someone generates AI images using their public Instagram content.
The feature arrives as AI companies continue expanding image generation tools and integrating them into existing social platforms. Meta says Muse Image is designed to create personalized visuals using public Instagram content when users choose to reference public accounts in their prompts.
The update also comes just weeks after Meta faced scrutiny over another AI-related issue on Instagram.
Back in June, hackers exploited the company’s AI-powered support chatbot to gain access to several high-profile Instagram accounts before Meta patched the vulnerability, highlighting growing attention around how the company is integrating AI into its social platforms.
