KFC Japan has started teasing a new collaboration with Umamusume: Pretty Derby, revealing silhouettes for what appears to be an eight-character lineup.
The fast-food chain shared three teaser images throughout July 26, each carrying a Cygames copyright notice alongside the hashtags for KFC and a “new collaboration.”
While KFC has stopped short of naming Umamusume directly, the copyright notice and recognizable silhouettes leave little mystery surrounding the partner.
KFC’s first teaser shows three characters standing together, while a second image highlights another trio. KFC then completed the lineup with two final silhouettes.
New KFC x Umamusume collab appears to feature eight characters
KFC has not officially identified the characters, but fans have matched the silhouettes to Dantsu Flame, Agnes Tachyon, Manhattan Cafe, Stay Gold, Lucky Lilac, Gold Ship, Red Desire, and Buena Vista.
The groupings appear deliberate. Dantsu Flame, Agnes Tachyon, and Manhattan Cafe all appeared in Umamusume: Pretty Derby – Beginning of a New Era, while Stay Gold, Lucky Lilac, and Gold Ship share connections through their real-world racing bloodline. Buena Vista and Red Desire were prominent rivals.
Gold Ship is also particularly recognizable after appearing as “Colonel Gold Ship” during the original KFC collaboration.
The first major KFC and Umamusume campaign launched in August 2024 with a ¥1,500 network-order set containing two pieces of chicken, five nuggets, and a biscuit. Buyers also received a limited trading card and codes for exclusive in-game items.
That promotion featured 18 trading cards, special packaging, and an acrylic stand giveaway built around eight characters dressed in Colonel Sanders-inspired outfits.
KFC brought the collaboration back in September 2025 with a ¥1,000 pack and made the KFC-sanpo activity permanently playable in Umamusume. However, its physical prizes reused designs from the previous campaign.
The newly teased lineup therefore points toward the first substantial refresh of the collaboration’s character artwork since 2024.
KFC has not yet revealed the campaign’s release date, meal contents, pricing, merchandise, or any potential in-game rewards. There is also no indication that the promotion will be offered outside Japan.
