Vince loved all this stuff

Jon Heidenreich worked with WWE in the early 2000s. He was known for his feud with The Undertaker, in which he had three televised matches, all of which The Deadman won.

Apart from his feud with The Phenom, he is also known for a controversial 2004 segment with Michael Cole.

Jon Heidenreich revealed his feelings about the segment with Michael Cole

Recently, the former WWE superstar appeared on INSIGHT with Chris Van Vliet. During the conversation, he spoke about a SmackDown segment in September 2004 where he abducted Cole from the announcers’ table, took him to a room, thrusted into him multiple times, and then finally landed him with a poem.

He revealed that the segment would always be disturbing, especially because the angle was meant to suggest something other than just Heidenreich asking Cole to thank him for the poem. He explained that the heavy breathing and the closeness between Cole and him were not specifically scripted, but he went along with what felt natural to the segment.

Well, I mean, they said I was gonna abduct him, and bring him to the back, and then put him in a room. Then I think it was like you’re gonna act like you were like watching him, and you’re going one place with it. It’s like you’re going like it, and then you say, I’m gonna give you a poem. But it sounds like I’m gonna give him something other than a poem. I don’t know if it’s innuendos and stuff when you say it, ‘I’ve been watching you, I know what you want, and I’m gonna give it to you.’ But I look back and all the things that have been said about all these years, it’s kind of made me infamous, more than famous. But it’s disturbing still, and it’s weird,” said Heidenreich.

He further added that Michael Cole had agreed to the segment and to build the story. Vince McMahon used to love these kinds of segments, which were controversial and disturbing.

“I could tell he was down for whatever. It’s like we’re working together. It’s a scene, and we’re building a story. Vince loved all this stuff. I know he liked it, because it was disturbing, and it was believable,” added the former superstar.

WWE has not uploaded that segment on social media.