Coors Light has revealed a monster-sized new “Tallerboy” that stacks three beers into one giant canister ahead of the 2026 FIFA World Cup.
The limited-edition release is not one massive beer can filled to the top. Instead, it’s an 18-inch stainless steel holder designed to fit three 12-ounce Coors Light cans stacked vertically.
According to Food & Wine, the Tallerboy is double-walled to help keep the beers cold and works a bit like a tennis ball container, complete with a twist-top lid.
Coors Light says the idea is simple: soccer fans do not want to get up for another beer when a match is hitting its biggest moments.
The Tallerboy is part of the brand’s wider World Cup campaign inspired by legendary soccer announcer Andrés Cantor, best known for his drawn-out “Gooooooooooooool!” call.
As part of the campaign, Coors Light has also stretched its own name into “Coooooooooooooors,” with the elongated branding appearing on the Tallerboy itself.
Coors Light launches $10,000 “COOOOOOOOORS” World Cup contest
Coors Light is also asking fans to join in on the joke with a “Coors Call” contest.
Fans can submit their own stretched-out version of a Coors call through the Coors Light website for a chance to win prizes worth up to $10,000.
The contest ties directly into the Tallerboy campaign, playing off the way soccer fans drag out their cheers when a goal, late winner, or penalty shootout sends a match into chaos.
“We wanted to create something that brought that same spirit [of the goal call] to life in a tangible way,” Matt Carpenter, vice president of marketing at Coors Light said. “We landed on a product that physically stretched the Coors Light experience.”
The Tallerboy will cost $30 and will be sold exclusively through Coors Light’s online shop.
It will be released in two limited drops on June 11 and June 18 at 1 PM EST/10 AM PST, with a limit of one order per customer.
Coors Light says the product is only available while supplies last, meaning fans hoping to grab the oversized canister may need to move quickly once it goes live.
